OFMOM NEWSROOM

Ofmom and Dx&Vx Work with YUOU to Penetrate Specialized Health and Nutrition Market

As the quality of life improves, young parents are increasingly pursuing refined, scientific, and specialized parenting practices, and the middle-aged and elderly are placing greater emphasis on their health and well-being, making a healthy and quality life an essential need. On December 1, Ofmom and Dx&Vx, brands under the leading South Korean pharmaceutical company Hanmi Group, officially announced the signing of a strategic cooperation agreement with YUOU, the largest cross-border e-commerce enterprise in Chongqing, which marked the beginning of their presence in the specialized health and nutrition segment of the Chinese market.

Ofmom and Dx&Vx, the brands specializing in the infant and adult health nutrition field for many years, have always been highly favored by Chinese consumers for their high-quality products with technological patents in biopharmaceuticals. YUOU, a leading cross-border e-commerce enterprise in China, possesses substantial strength and rich experience in brand operation.

In this agreement, both parties engaged in a comprehensive strategic agency cooperation for Ofmom Zhuo Yi infant brand and Dx&Vx adult health nutrition product series, jointly committed to providing more professional and higher-quality health and nutrition products and services for numerous families.

Hong Jianze, the General Manager of Beijing Coree Technology, expressed strong recognition for YUOU’s comprehensive end-to-end operational services and integrated marketing capabilities. He looked forward to long-term and in-depth cooperation in the future, aiming to jointly enhance core competitiveness in their respective fields, and achieve mutual complementarity and win-win cooperation. Su Yi, the General Manager of YUOU, also emphasized the importance of this cooperation opportunity. He said YUOU would employ a series of strategies, both online and offline, and closely work with Hanmi Group to efficiently achieve strategic objectives, with a focus on brand building, channel expansion, precision operation, and digital marketing.

The powerful combination of the two is bound to deliver consumers more professional, innovative, and high-quality products, opening a new chapter in the market under the new consumption trend.